Mexican Media Brands
The Ultimate Content Marketing Strategy Template
Does the thought of having to develop a content marketing strategy give you anxiety? It’s a big lift — one made easier with a content marketing strategy template. Using a template can guide your efforts so you can navigate through it. Otherwise, you may be grasping at where to start!
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A content marketing strategy is the guiding document for executing how you’ll use content to meet business goals. It sets the parameters for what you’ll do, how you’ll do it, and where you’ll do it. It’s also a living document that will change and evolve as your business, products, and target buyers do. With a template, you can put the strategy into action much sooner. Read more
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Embracing Career Change
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Marketing Mistakes Could Be Fatal to Manufacturing Companies
Although the economic fallout of the COVID-19 pandemic is hitting service and travel industries the hardest, B2B manufacturers and industrial companies are not immune. And just as human patients with underlying issues are more susceptible to the pandemic, so are B2B companies with underlying financial, organizational and marketing issues. It’s time to acknowledge the marketing issues you have and get in front of them. Turn underlying B2B marketing problems into bonafide marketing differentiators. Here are four underlying marketing issues that could prove catastrophic to B2B manufacturers.