Mexican Media Brands
Why You Should Doubt Headline Best Practices Advice (Except This)
The headline isn’t six words long. And, according to advice on the internet, that’s the optimal headline length. You might have spotted a clue that signals how suspect that advice is. The very headline that promises to reveal the optimal word count comes in at double that “ideal” length.
#copywriting
Share
It’s easy to understand why people search for headline best practices (and why people write so many of them). Headlines are powerful. Content marketers, publishers, and creators all hope to find a magic formula to prompt millions of people to click the headline and read the article. But your hopes will be dashed if you focus on smashing your headline into the “perfect” box. Let’s explore why you should approach most of the advice out there with a try-but-verify attitude. Read more
RELATED CONTENT
-
Insightful Writing Involves Meaningful Relationships
Lori Beckman, Senior Editor, Production Machining, says writing is more enjoyable when surrounded by good people who share a common goal and feels fortunate to have created strong connections and friendships while doing her job.
-
SEO Tools No B2B Content Marketer Should Be Without
Reaching the goal of Page 1 visibility (or even the top of Page 1) is key to a content marketing strategy. But with the right tools—and some of them free to use—you can optimize your content effectively and see your SEO scores soar.
-
Learning to Weave Together Industry Stories
Hannah Mason, Associate Editor at CompositesWorld, reflects on the ongoing learning process that is part of a Gardner Business Media editor job.