Mexican Media Brands
OnStar Touts Safety Benefits in New Ads
General Motors Co.’s OnStar telematics unit is launching its first U.S. broadcast ad campaign in at least six year, dubbed “Be Safe Out There,” this week.
#electronics #regulations
Share
General Motors Co.’s OnStar telematics unit will launch a new ad campaign this week in the U.S. during Major League Baseball’s first games of the 2018 season and the NCAA men’s basketball tournament’s final four games over the weekend.
The radio and television ads will promote OnStar’s safety and security capabilities as part of a new “Be Safe Out There” campaign. The ads, in which the OnStar button is the only reference to the brand, will be the company’s first stand-alone commercials in at least six years, according to The Detroit News.
OnStar also is resurrecting its “Real Calls” radio spots that highlight recordings of OnStar advisors helping subscribers with various emergencies and other problems. The ads are narrated by actress Laura Dern.
The new ads are “raw” and “very emotional” because they’re real, Gerard Connell, OnStar’s director of sales and marketing, tells the News.
OnStar has some 2,500 operators in the U.S. and Canada who field some 245,000 calls per day. Last autumn OnStar also worked with emergency response organizations to help coordinate resources and assistance to people in need during the hurricanes in southeastern states.
Launched in 1996, OnStar is available for a monthly subscription fee in every Buick, Cadillac, Chevrolet and GMC vehicle in the U.S. and Canada. The service includes automatic crash response, emergency and crisis assist, stolen vehicle recovery, roadside assistance and concierge-type services.
RELATED CONTENT
-
On Electric Pickups, Flying Taxis, and Auto Industry Transformation
Ford goes for vertical integration, DENSO and Honeywell take to the skies, how suppliers feel about their customers, how vehicle customers feel about shopping, and insights from a software exec
-
Jeeps Modified for Moab
On Easter morning in Moab, Utah, when the population of that exceedingly-hard-to-get-to town in one of the most beautiful settings on Earth has more than doubled, some people won’t be hunting for Easter eggs, but will be trying to get a good look at one of the vehicles six that Jeep has prepared for real-life, fast-feedback from the assembled at the annual Easter Jeep Safari.
-
Multiple Choices for Light, High-Performance Chassis
How carbon fiber is utilized is as different as the vehicles on which it is used. From full carbon tubs to partial panels to welded steel tube sandwich structures, the only limitation is imagination.
