Mexican Media Brands
PRODUCTS FINISHING
Brand Awareness, Lead Generation, and a Balanced Marketing Strategy
Marketers are continually under pressure to prove out their marketing spend with measurable results.This pressure can lead marketers to think they have to choose one strategy or another based on what’s going to show the fastest outcome. In reality, marketers should consider how practices such as brand awareness and lead generation can work together for an overall balanced marketing strategy.
Debi Williams
Director, Products & Services, GROW Industrial
How ISCAR USA Turned One Great Piece of Content into a Full-Funnel Campaign
A look at how we captured qualified leads for a leading cutting-tool manufacturer, then kept its brand in front of them everywhere they went next.
#leadgeneration
Events and the Industrial Purchase Process
In this first of a multi-part series examining trends, tactics, and takeaways revealed in the Industrial Buying Influence report, we look at the role of events in the industrial purchase process and share strategies and best practices for finding the biggest ROI from your event marketing strategy.
Now Available - World Machine Tool Survey Report 2025
The World Machine Tool Survey Report is your Guide to The Global Machine Tool Economy
Offering a deep dive into the full-year 2024 global machine tool economy, tracking trade, production, and consumption across 54 countries machine tool builders, international trade associations, investment firms and banks from around the world use this full-year 2024 global machine tool data to identify trends and takeaways to inform which international markets show the most promise and growth and which markets are losing ground.
#economics
Insights That Inform: The Power of Partnership
Canon Virginia, Inc. and Gardner Intelligence joined to gain insights to what partnership means and how to develop beneficial partnerships that flourish.
Gardner Business Media Announces Executive Promotions
New strategic leadership appointments will strengthen Gardner’s growing plastics processing and mold manufacturing media business
on Ending
As this newsletter closes, an admittedly biased assessment of the industry’s pursuit of ACES and related observations. . . .
on trucks, AI-enhanced maintenance, charging, & more
‘24 Toyota Tacoma. . .Ford’s future findings. . .BMW using AI. . .standard for inductive charging. . .Callum creates an SUV. . . electrifying the trailer rather than the truck. . . using electric big rigs. . . 2024 Hyundai Kona. . .
on sharing, yachting, fueling, winning, & erping
Subscribe to a car then share it. . .Bentley’s sumptuous yacht interior. . . lithium, oil and hydrogen. . .from full-size to 1:64. . .Toyota’s new Crowns. . .ranking countries by green-cred. . . clever speaker design. . .another amazing Accord. . .Mazda helps you on your holiday drives. . .
on lots of electric trucks. . .Grand Highlander. . .atomically analyzing additive. . .geometric designs. . .Dodge Hornet. . .
EVs slowdown. . .Ram’s latest in electricity. . .the Grand Highlander is. . .additive at the atomic level. . .advanced—and retro—designs. . .the Dodge Hornet. . .Rimac in reverse. . .
on Alfa, eco-interiors, Honda scooter, Genesis EV, and more
Alfa Romeo’s approach. . .Kia’s interior concepts. . .fuel type quiz. . .Ford on manufacturing. . .suppliers at risk. . .Chinese EV demand. . .Honda’s Motocompacto. . .MINI Countryman. . .Genesis Electrified GV70. . .
#interior
Five Tools to Improve Your Webinar Audience Engagement
Learn how to boost engagement in your webinars to keep your audience tuned in and connected to your message. Abby Hull, director of digital products, reviews five tools you can use today in your broadcasts.
on color, charging, tariffs, hybrids, metallurgy, & more
Can color make companies more competitive. . .the surprising differences in charging emissions. . .why the EU and the UK may lose EV volumes. . .Ford finds hybrids still sell. . .AI comes to metallurgical inspection. . .Toyota Corolla Cross Hybrid. . .a 301-vehicle difference over nine months. . .
#Acura