Mexican Media Brands
MMS MEXICO
Show Them How It Works
A goal to “make more video” falls short of an effective video strategy. Manufacturers are drawn to specific types of video. So choosing the right kind of video that earns the most attention will deliver the strongest return. Fortunately for you, we’ve already asked manufacturers what they want to watch.
10 Things The Industrial Buying Influence Data Has Taught Us About Marketing to Manufacturers
There’s no denying that buying and selling strategies have evolved over the last decade, but a few common themes have held strong. We’ve compiled the last four years of Industrial Buying Influence data to uncover trends in how manufacturing professionals discover, evaluate, and purchase capital equipment. Here are the ten findings that should change how every industrial supplier thinks about their marketing.
What Makes a Dedicated Email Work?
We looked at over 150 dedicated emails (or “ePrints” as we refer to them at Gardner Business Media) sent across all of our brands over the last year to see what separates the high performers from the ones that get opened and forgotten. A few clear patterns emerged.
How ISCAR USA Turned One Great Piece of Content into a Full-Funnel Campaign
A look at how we captured qualified leads for a leading cutting-tool manufacturer, then kept its brand in front of them everywhere they went next.
#leadgeneration
Events and the Industrial Purchase Process
In this first of a multi-part series examining trends, tactics, and takeaways revealed in the Industrial Buying Influence report, we look at the role of events in the industrial purchase process and share strategies and best practices for finding the biggest ROI from your event marketing strategy.
Now Available - World Machine Tool Survey Report 2025
The World Machine Tool Survey Report is your Guide to The Global Machine Tool Economy
Offering a deep dive into the full-year 2024 global machine tool economy, tracking trade, production, and consumption across 54 countries machine tool builders, international trade associations, investment firms and banks from around the world use this full-year 2024 global machine tool data to identify trends and takeaways to inform which international markets show the most promise and growth and which markets are losing ground.
#economics
Insights That Inform: The Power of Partnership
Canon Virginia, Inc. and Gardner Intelligence joined to gain insights to what partnership means and how to develop beneficial partnerships that flourish.
Gardner Business Media Announces Executive Promotions
New strategic leadership appointments will strengthen Gardner’s growing plastics processing and mold manufacturing media business
on Ending
As this newsletter closes, an admittedly biased assessment of the industry’s pursuit of ACES and related observations. . . .
on trucks, AI-enhanced maintenance, charging, & more
‘24 Toyota Tacoma. . .Ford’s future findings. . .BMW using AI. . .standard for inductive charging. . .Callum creates an SUV. . . electrifying the trailer rather than the truck. . . using electric big rigs. . . 2024 Hyundai Kona. . .
on sharing, yachting, fueling, winning, & erping
Subscribe to a car then share it. . .Bentley’s sumptuous yacht interior. . . lithium, oil and hydrogen. . .from full-size to 1:64. . .Toyota’s new Crowns. . .ranking countries by green-cred. . . clever speaker design. . .another amazing Accord. . .Mazda helps you on your holiday drives. . .
on lots of electric trucks. . .Grand Highlander. . .atomically analyzing additive. . .geometric designs. . .Dodge Hornet. . .
EVs slowdown. . .Ram’s latest in electricity. . .the Grand Highlander is. . .additive at the atomic level. . .advanced—and retro—designs. . .the Dodge Hornet. . .Rimac in reverse. . .
on Alfa, eco-interiors, Honda scooter, Genesis EV, and more
Alfa Romeo’s approach. . .Kia’s interior concepts. . .fuel type quiz. . .Ford on manufacturing. . .suppliers at risk. . .Chinese EV demand. . .Honda’s Motocompacto. . .MINI Countryman. . .Genesis Electrified GV70. . .
#interior