Mexican Media Brands
Renault Buys Stake in Media Company
Renault AG is acquiring a 40% stake in the Challenges Group—a French publisher of premium magazines about history, economics and science—in a bid to line up content for riders in autonomous vehicles.
#economics
Share
Renault AG is acquiring a 40% stake in the Challenges Group—a French publisher of premium magazines about history, economics and science—in a bid to line up content for riders in autonomous vehicles.
Renault says the deal will give it access to high-quality editorial material that can be delivered electronically. The two companies note that drivers in Europe currently are in their cars about two hours per day. That time that could be spent on other activities once vehicles become able to drive themselves.
The Challenges Group will continue to be headed by CEO Claude Perdriel, who will retain 60% ownership of the media giant. Partnering with Renault will enable the two companies to test innovative ways to develop and present free digital content to mobile readers.
The partners note the importance of finding new channels through which to reach readers who increasingly are shunning printed magazines and newspapers sold by newsstands.
RELATED CONTENT
-
on the Genesis GV60 interior, EV sales in H1, Bentley Bentayga's wood work, Faurecia's advanced manufacturing & more
The strange glowing orb in the Genesis GV60. . .global EV sales in the first half. . .creating wood for the Bentayga interior. . .the importance of material handling at Faurecia. . .lux ATPs. . .fast Porsche. . .fast Lambo. . .the Avalon Hybrid. . .Silverado steel. . .
-
Enterprise Edges into Self-Driving Car Market
U.S. rental car giant Enterprise Holdings Inc. is the latest company to venture into the world of self-driving vehicles.
-
On Urban Transport, the Jeep Grand Wagoneer, Lamborghini and more
Why electric pods may be the future of urban transport, the amazing Jeep Grand Wagoneer, Lamborghini is a green pioneer, LMC on capacity utilization, an aluminum study gives the nod to. . .aluminum, and why McLaren is working with TUMI.
