Mexican Media Brands
Renault Buys Stake in Media Company
Renault AG is acquiring a 40% stake in the Challenges Group—a French publisher of premium magazines about history, economics and science—in a bid to line up content for riders in autonomous vehicles.
#economics
Share
Renault AG is acquiring a 40% stake in the Challenges Group—a French publisher of premium magazines about history, economics and science—in a bid to line up content for riders in autonomous vehicles.
Renault says the deal will give it access to high-quality editorial material that can be delivered electronically. The two companies note that drivers in Europe currently are in their cars about two hours per day. That time that could be spent on other activities once vehicles become able to drive themselves.
The Challenges Group will continue to be headed by CEO Claude Perdriel, who will retain 60% ownership of the media giant. Partnering with Renault will enable the two companies to test innovative ways to develop and present free digital content to mobile readers.
The partners note the importance of finding new channels through which to reach readers who increasingly are shunning printed magazines and newspapers sold by newsstands.
RELATED CONTENT
-
On Headlights, Tesla's Autopilot, VW's Electric Activities and More
Seeing better when driving at night, understanding the limits of “Autopilot,” Volkswagen’s electric activities, and more.
-
Enterprise Edges into Self-Driving Car Market
U.S. rental car giant Enterprise Holdings Inc. is the latest company to venture into the world of self-driving vehicles.
-
Porsche Doubles EV Target for 2025
Porsche AG says about half the vehicles it sells by 2025 will be equipped with hybrid or all-electric powertrains, twice the ratio it forecast four weeks ago.
