Mexican Media Brands
Renault Buys Stake in Media Company
Renault AG is acquiring a 40% stake in the Challenges Group—a French publisher of premium magazines about history, economics and science—in a bid to line up content for riders in autonomous vehicles.
#economics
Share
Renault AG is acquiring a 40% stake in the Challenges Group—a French publisher of premium magazines about history, economics and science—in a bid to line up content for riders in autonomous vehicles.
Renault says the deal will give it access to high-quality editorial material that can be delivered electronically. The two companies note that drivers in Europe currently are in their cars about two hours per day. That time that could be spent on other activities once vehicles become able to drive themselves.
The Challenges Group will continue to be headed by CEO Claude Perdriel, who will retain 60% ownership of the media giant. Partnering with Renault will enable the two companies to test innovative ways to develop and present free digital content to mobile readers.
The partners note the importance of finding new channels through which to reach readers who increasingly are shunning printed magazines and newspapers sold by newsstands.
RELATED CONTENT
-
China and U.S. OEMs
When Ford announced its 3rd quarter earning on October 24, the official announcement said, in part, “Company revenue was up 3 percent year over year, with net income and company adjusted EBIT both down year over year, primarily driven by continued challenges in China.” The previous day, perhaps as a preemptive move to answer the question “If things are going poorly in China, what are you doing about it?, Ford announced that it was establishing Ford China as a stand-alone business unit.
-
On Urban Transport, the Jeep Grand Wagoneer, Lamborghini and more
Why electric pods may be the future of urban transport, the amazing Jeep Grand Wagoneer, Lamborghini is a green pioneer, LMC on capacity utilization, an aluminum study gives the nod to. . .aluminum, and why McLaren is working with TUMI.
-
Ford’s $42 Billion Cash Cow
F-Series pickups generate about 30% of the carmaker’s revenue. The tally is about twice as much as what McDonald’s pulls in.
