Published

Bosch Touts Tech as Car Production Stalls

Robert Bosch GmbH aims to offset a prolonged slump in car production by pursuing its expertise in electrification, fuel cells and artificial intelligence.

Share

Robert Bosch GmbH aims to offset a slump in global car production it says could last until 2025 by promoting its expertise in electrification, fuel cells and artificial intelligence.

Last year Bosch cut 600 jobs in the automotive sector. CEO Volkmar Denner tells Automobilwoche that slumping new-car production, coupled with the industry’s shift away from internal combustion power sources, will prompt unspecified further reductions at the company this year.

But Denner also sees several growth opportunities, including driver-assist systems and automated vehicles. He says Bosch’s first strategic goal is to be as dominant in electric mobility as it has been with piston engines.

Bosch has been adding jobs in AI development, Denner adds. He says the company also is tapping the know-how at some of its diesel-making facilities to develop fuel cell systems. He points out that fuel cells are more akin to piston engines than electric motors because both require valves, pumps and other related components.

RELATED CONTENT

  • Mustang Changes for 2018

    On Tuesday Ford unveiled—using the social media channels of actor Dwayne Johnson (this has got to unnerve some of the auto buff book editors)—the 2018 Mustang, which has undergone some modifications: under the hood (the 3.7-liter V6 is giving way to a 2.3-liter EcoBoost four, and a 10-speed automatic is available), on the dash (a 12-inch, all-digital LCD screen is available for the dashboard), at the tires (12 wheel choices), on the chassis (MagneRide damper technology is being offered with the Mustang Performance Package), and on the exterior (three new paint colors). And while on the subject of the exterior, there are some notable changes—a lower, remodeled hood, repositioned hood vents, new upper and lower front grilles, LED front lights, revised LED taillamps, new rear bumper and fascia.

  • Increasing Use of Structural Adhesives in Automotive

    Can you glue a car together? Frank Billotto of DuPont Transportation & Industrial discusses the major role structural adhesives can play in vehicle assembly.

  • Multiple Choices for Light, High-Performance Chassis

    How carbon fiber is utilized is as different as the vehicles on which it is used. From full carbon tubs to partial panels to welded steel tube sandwich structures, the only limitation is imagination.

Gardner Business Media - Strategic Business Solutions