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Bosch Touts Tech as Car Production Stalls
Robert Bosch GmbH aims to offset a prolonged slump in car production by pursuing its expertise in electrification, fuel cells and artificial intelligence.
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Robert Bosch GmbH aims to offset a slump in global car production it says could last until 2025 by promoting its expertise in electrification, fuel cells and artificial intelligence.
Last year Bosch cut 600 jobs in the automotive sector. CEO Volkmar Denner tells Automobilwoche that slumping new-car production, coupled with the industry’s shift away from internal combustion power sources, will prompt unspecified further reductions at the company this year.
But Denner also sees several growth opportunities, including driver-assist systems and automated vehicles. He says Bosch’s first strategic goal is to be as dominant in electric mobility as it has been with piston engines.
Bosch has been adding jobs in AI development, Denner adds. He says the company also is tapping the know-how at some of its diesel-making facilities to develop fuel cell systems. He points out that fuel cells are more akin to piston engines than electric motors because both require valves, pumps and other related components.
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