Mexican Media Brands
Former Hyundai Marketing Chief Joins Cars.com
Dean Evans, who quit as marketing chief for Hyundai Motor Co.’s U.S. unit last month, has been appointed executive vice president of digital retailer Cars.com.
#marketing
Share
Dean Evans, who quit as marketing chief for Hyundai Motor Co.’s U.S. unit last month, has been appointed executive vice president of digital retailer Cars.com.
In the newly created position, Evans will help the car-shopping website develop integrated marketing programs with dealers and carmakers. He will report to CEO Alex Vetter.
At Hyundai, Evans led the carmaker’s U.S. marketing efforts and spearheaded several high-profile Super Bowl ads. He was succeeded at Hyundai by Angela Zepeda.
Prior to joining Hyundai, Evans held marketing positions with Chrysler, Land Rover, Subaru, Dealer.com, Dealix and LotLinx.
RELATED CONTENT
-
Microsoft Tightens the Web with its .NET Initiative
Last summer, Microsoft announced Microsoft .NET. Marketing hyperbole aside, this initiative is planned to dramatically change the way your computer and computer applications operate. It also could have a profound effect on your business.
-
XPeng and NIO: Their Approaches to the Market
Although their sales numbers are far from enormous, their strategies may provide huge growth opportunities
-
What You Can Learn from Firestone & Ford
During recent months, the Firestone/Ford Explorer fiasco has shaken the entire automotive industry to its core.