Mexican Media Brands
Former Hyundai Marketing Chief Joins Cars.com
Dean Evans, who quit as marketing chief for Hyundai Motor Co.’s U.S. unit last month, has been appointed executive vice president of digital retailer Cars.com.
#marketing
Share
Dean Evans, who quit as marketing chief for Hyundai Motor Co.’s U.S. unit last month, has been appointed executive vice president of digital retailer Cars.com.
In the newly created position, Evans will help the car-shopping website develop integrated marketing programs with dealers and carmakers. He will report to CEO Alex Vetter.
At Hyundai, Evans led the carmaker’s U.S. marketing efforts and spearheaded several high-profile Super Bowl ads. He was succeeded at Hyundai by Angela Zepeda.
Prior to joining Hyundai, Evans held marketing positions with Chrysler, Land Rover, Subaru, Dealer.com, Dealix and LotLinx.
RELATED CONTENT
-
XPeng and NIO: Their Approaches to the Market
Although their sales numbers are far from enormous, their strategies may provide huge growth opportunities
-
Ford May Help Market Deutsche Post’s Electric Delivery Vans
Deutsche Post DHL Group’s electric van, which rides on a Ford Transit van platform, could get a marketing boost from Ford Motor Co., says Automotive News Europe.
-
Cadillac Names Wahl as Global Marketing Chief
General Motors Co.’s Cadillac unit has chosen Deborah Wahl to take over as its new chief marketing officer on March 26.