Mexican Media Brands
VW Offers Loyalty Incentive for U.S. Customers
Volkswagen AG is offering its existing customers in the U.S. a $2,000 credit toward the purchase or lease of a new VW brand gasoline- or diesel-powered vehicle.
Share
Volkswagen AG is offering its existing customers in the U.S. a $2,000 credit toward the purchase or lease of a new VW brand gasoline- or diesel-powered vehicle. The offer is in addition for $2,000-$4,000 already available on select cars and crossovers.
The incentive aims to help retain existing customers after the company's admission two weeks ago that is sold 482,000 diesel-powered vehicles in the U.S. that had been rigged to cheat federal emission tests. Combined passenger vehicle sales in the U.S. jumped 16% in September to their strongest annualized rate in 10 years, but demand for VW brand cars rose less than 1%.
The offer, dismissed by skeptics as woefully inadequate, helps buy time until VW announces what it plans to do about the rigged cars. Until then, analysts say, the brand's reputation will continue to erode.
Automotive News notes that a poll by Kelley Blue Book conducted a few days after the scandal broke found half of respondents distrustful of VW.
RELATED CONTENT
-
On Electric Pickups, Flying Taxis, and Auto Industry Transformation
Ford goes for vertical integration, DENSO and Honeywell take to the skies, how suppliers feel about their customers, how vehicle customers feel about shopping, and insights from a software exec
-
When Automated Production Turning is the Low-Cost Option
For the right parts, or families of parts, an automated CNC turning cell is simply the least expensive way to produce high-quality parts. Here’s why.
-
Robotic Exoskeleton Amplifies Human Strength
The Sarcos Guardian XO Max full-body, all-electric exoskeleton features strength amplification of up to 20 to 1, making 200 pounds—the suit’s upper limit—feel like 10 pounds for the user.
