Key Responsibilities

Leadership & Team Management:

• Lead, mentor, and motivate a team of Event Sales Specialists to achieve and exceed sales targets for a portfolio of 8-12 annual events.
• Set clear performance objectives, deliver ongoing coaching, and conduct regular performance evaluations.
• Collaborate with the Event Strategy team to create and execute the team’s overall event strategy.
• Foster a collaborative, high-energy team culture focused on innovation and client satisfaction.

Sales Strategy & Execution:

• Develop and implement comprehensive sales strategies to drive revenue through event sponsorships, exhibitor packages, and other revenue streams.
• Identify and pursue new business opportunities, including prospecting high-value clients and expanding market reach.
• Collaborate with marketing, operations, and event content teams to align sales efforts with event objectives and audience needs.

Client Relationship Management:

• Build and maintain strong relationships with key clients, sponsors, and industry stakeholders.
• Partner with Event Sales Specialist on key accounts to support deal closure and relationship growth..
• Ensure exceptional client experiences through proactive communication and tailored offerings.

Individual Sales Contributions:

• Actively manage a personal portfolio of high-value accounts, driving direct sales to contribute to overall revenue targets.
• Leverage industry expertise to identify upsell and cross-sell opportunities.

Performance Tracking & Reporting:

• Monitor and analyze team and individual sales performance, providing regular reports to senior leadership.
• Leverage CRM tools to track pipeline activity, forecast revenue, and ensure accurate data management.
• Continuously optimize sales strategies based on performance metrics, market trends, and client feedback. .

Qualifications:

• Bachelor’s degree in Business, Marketing, Communications, or a related field (Master’s degree preferred).
• 7+ years of experience in event sales, sponsorship sales, or B2B media sales, with a minimum of 3 years in a leadership role.
• Proven track record of meeting or exceeding sales targets, both individually and as a team leader.
• Strong understanding of the B2B events industry, including sponsorship and exhibitor sales.
• Exceptional leadership, communication, negotiation and relationship building skills.
• Proficiency in CRM software (e.g., Salesforce) and Microsoft Office Suite.
• Ability to travel as needed for events and client meetings (approximately 20-30% travel).
• Strategic thinker with a results-oriented mindset and ability to thrive in a fast-paced environment.

Compensation:

• Competitive base salary plus commission based on individual and team sales performance.
• Comprehensive benefits package, including health, dental, vision, 401(k), and paid time off.
• Opportunities for professional development and career advancement.

Why Join Gardner Business Media?
Gardner Business Media is a leading B2B media company delivering innovative content and events that empower professionals in manufacturing and related industries. As the Director of Event Sales, you’ll play a pivotal role in shaping the success of our events, driving meaningful industry connections, and leading a talented team in a collaborative, growth-oriented environment.

If this sounds like the right fit for you, we want to talk.

Please submit your resume and a cover letter detailing your relevant experience and why you’re a great fit for this role to HR@gardnerweb.com. Applications will be reviewed on a rolling basis.

Location: Cincinnati, OH (preferred) or open to remote work.
Employment Type: Full-Time
Reports To: Chief Experience Officer