Published

Polestar to Offer Subscription Plan in N. America

Polestar, Volvo Car Corp.’s electric performance sub-brand, says it will offer a subscription option for customers when it launches sales in North America in 2020.
#hybrid

Share

Polestar, Volvo Car Corp.’s electric performance sub-brand, says it will offer a subscription option for customers when it launches sales in North America in 2020.

Polestar’s first model, the 600-hp hybrid Polar 1 sport coupe (pictured), was unveiled last October. The $155,000 car will go into production next summer. Volvo says the first year’s output, including 200 units to the U.S., is already sold out.

The all-electric Polestar 2, which Volvo describes as a direct competitor to Tesla Inc.’s Model 3 EV, will be publicly unveiled early next year. That car will go into production in early 2020.

Polestar will showcase its cars through franchised “Polestar Space” outlets that promise no-pressure, product-oriented experts, test drives and pickup/delivery services for customers. The company expects to open 60 of the “retail labs” worldwide by mid-2020.

RELATED CONTENT

  • What the VW ID. BUGGY Indicates

    Volkswagen will be presenting a concept, the ID. BUGGY, a contemporary take on a dune buggy, based on the MEB electric platform that the company will be using for a wide array of production vehicles, at the International Geneva Motor Show.

  • Tesla Owners in Germany Ordered to Return Subsidy

    Germany has ordered about 800 Tesla Model S electric cars owners to pay back a €4,000 ($4,700) government subsidy they received.

  • On Ford Maverick, Toyota Tundra Hybrid, and GM's Factory Footprint

    GM is transforming its approach to the auto market—and its factories. Ford builds a small truck for the urban market. Toyota builds a full-size pickup and uses a hybrid instead of a diesel. And Faurecia thinks that hydrogen is where the industry is going.

Gardner Business Media - Strategic Business Solutions