Mexican Media Brands
Ford Tries Online Car Sales in U.K., Again
Ford Motor Co. is hoping for the third time to launch successful online sales in the U.K., its largest market in Europe.
Share
Ford Motor Co. is hoping for the third time to launch successful online sales in the U.K., its largest market in Europe.
The scheme offers Ford models through a company website (www.buy.ford.co.uk) that can be financed by private buyers using the country’s popular personal contract purchase financing, Automotive News Europe reports.
Buyers can arrange a test drive through a local dealer. But the online purchase is handled entirely through the website. The four-step process consists of setting a monthly payment, determining the value of a trade-in vehicle, selecting a new car and applying for financing from Ford Credit.
ANE says the purchased vehicle can be delivered to the buyer’s address or picked up elsewhere. Ford coordinates with an auction house to handle the trade-in.
Ford concedes that its earlier attempts in 1999 and 2000 to sell cars online in Britain were premature. Now, it says, consumers are more accustomed to buying big-ticket items online. The company says it may expand the U.K. program across Europe if it proves successful.
RELATED CONTENT
-
The Koenigsegg Jesko Has An Amazing Engine
It is hard to believe that this is a vehicle in “serial” production with such extraordinary powertrain performance
-
Things to Know About Cam Grinding
By James Gaffney, Product Engineer, Precision Grinding and Patrick D. Redington, Manager, Precision Grinding Business Unit, Norton Company (Worcester, MA)
-
Robotic Exoskeleton Amplifies Human Strength
The Sarcos Guardian XO Max full-body, all-electric exoskeleton features strength amplification of up to 20 to 1, making 200 pounds—the suit’s upper limit—feel like 10 pounds for the user.
