Published

Daimler to Make Electrified Cars in Thailand

Daimler AG says it is preparing to begin local assembly in Thailand of electrified vehicles and batteries to power them.
#hybrid

Share

Daimler AG says it is preparing to begin local assembly in Thailand of electrified vehicles and batteries to power them.

The company has completed an application for government incentives that would cover local output of plug-in hybrids, all-electric EVs and lithium-ion batteries.

Frank Steinacher, who heads sales and marketing for Daimler’s Mercedes-Benz brand in Thailand, tells the Bangkok Post that the company is already promoting its all-electric EQC crossover (pictured) in the country.

Sales of the EQC, which will be Thailand’s first all-electric model, are to begin later this year. Mercedes also aims to begin local production of other members of its new EQ product line. The group comprises standard hybrids, plug-in hybrids, all-electrics and high-performance AMG iterations.

The all-wheel-drive, compact EQC is equipped with two electric motors that deliver a combined 402 hp and 565 lb-ft of torque to the car’s all-wheel-drive system.

Last year Daimler received approval to build electrified vehicles in Thailand. The company also invested €100 million ($113 million) to localize battery assembly at a factory in Bangkok. The facility is operated by local partner Thonburi Automotive Assembly Plant Co. Ltd., which has been assembling Mercedes models for 40 years.

RELATED CONTENT

  • Hyundai Shops for a Partner to Make Electric Scooters

    Hyundai Motor Co. is looking for a domestic partner to mass-produce the fold-up Ioniq electric scooter it unveiled at last year’s CES show in Las Vegas, a source tells The Korea Herald.

  • Internal Combustion Engines’ Continued Domination (?)

    According to a new research study by Deutsche Bank, “PCOT III: Revisiting the Outlook for Powertrain Technology” (that’s “Pricing the Car of Tomorrow”), to twist a phrase from Mark Twain, it seems that the reports of the internal combustion engine’s eminent death are greatly exaggerated.

  • GAC, CATL Partner on Two Battery Ventures

    Two new battery ventures are being formed in China by domestic carmaker Guangzhou Automobile Group Ltd. and battery giant Contemporary Amperex Technology Ltd.

Gardner Business Media - Strategic Business Solutions