U.S. Consumers Favor Silicon Valley to Supply the Brains for Self-Driving Cars
American consumers prefer Detroit carmakers to build self-driving cars, but they prefer Silicon Valley to supply the brains that will enable such vehicles to function properly, according to a poll by Southfield, Mich.-based consultants AlixPartners LLP.
American consumers prefer Detroit carmakers to build self-driving cars, but they want Silicon Valley to supply the brains that will enable such vehicles to function properly, according to a poll by Southfield, Mich.-based consultants AlixPartners LLP.
Three in four respondents like the the idea of robotic vehicles. They place their strongest trust in Detroit’s Big Three carmakers to make them. And they agree that domestic producers are more likely than tech firms to deliver the best value in autonomous vehicles.
When asked who should provide the software to control such cars, two in five consumers favor Silicon Valley. About the same proportion cite carmakers. But only 17% believe America’s traditional domestic manufacturers can do the best job.
AlixPartners notes that Google and Tesla have garnered the most public attention among developers of self-driving vehicles. Asked to cite examples of companies working on robotic cars, 42% of respondents mentioned Google and 23% cited Tesla. The best-scoring carmaker was Ford at 5%.
Mark Wakefield, who heads the Americas automotive practice for AlixPartners, tells cable television channel CNBC that American consumers may be wary of Detroit’s prowess in software because of their struggles to eliminate glitches in their high-tech infotainment systems.
RELATED CONTENT
-
On Automotive: An All Electric Edition
A look at electric vehicle-related developments, from new products to recycling old batteries.
-
Things to Know About Cam Grinding
By James Gaffney, Product Engineer, Precision Grinding and Patrick D. Redington, Manager, Precision Grinding Business Unit, Norton Company (Worcester, MA)
-
Multiple Choices for Light, High-Performance Chassis
How carbon fiber is utilized is as different as the vehicles on which it is used. From full carbon tubs to partial panels to welded steel tube sandwich structures, the only limitation is imagination.