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Study: Auto Industry Needs New Ways to Measure Quality
The auto industry needs to shift from a "hyper-focus" on avoiding poor quality and adopt a culture that embraces the upside of good quality, asserts a global survey for the Automotive Industry Action Group.
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The auto industry needs to shift from a "hyper-focus" on avoiding poor quality and adopt a culture that embraces the upside of good quality, asserts a global survey for the Automotive Industry Action Group.
Conducted by J.D. Power and Associates, the poll of executives at carmakers and suppliers in China and the NAFTA region says the industry spends too much time tracking lagging quality issues.
Respondents urge stronger focus on the contributions of design and process on quality and programs that reward good quality instead of punishing poor quality. Among their suggestions: aligning quality and purchasing to reduce total cost, not just purchase order expenses.
The study says making such changes would require a cultural shift in the auto industry that includes realigning business objectives with the new quality philosophy. Respondents urge the industry to benchmark other manufacturing sectors.
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