Mexican Media Brands
OnStar Offering Insurance
Leveraging connectivity for advantage
.jpg;width=70;height=70;mode=crop)
Share
What
OnStar, the connectivity service that General Motors launched in 1996, is entering the insurance business. OnStar Insurance Services, which will launch in Arizona and then be rolled out to the general public in early 2021, is taking advantage customer’s use of OnStar services.
Quote
“GM customers who have subscribed to OnStar and connected services will be eligible to receive discounts, while also receiving fully-integrated services from OnStar Insurance Services,” said Andrew Rose, president of OnStar Insurance Services.
Observation
Tesla has rolled on an insurance platform. Traditional insurance companies are offering drivers the possibility of getting driver discounts by plugging a dongle into their OBD II ports that transmit driving information to the carrier.
So like the case of Tesla, OnStar-equipped vehicles have the modem ready, so there’s no need for the dongle.
Those who drive carefully are going to benefit. And so is GM, presumably, as it has the opportunity to monetize the data that is associated with accumulating lots of data about drivers—drivers who have opted in to the program.
The future for OEMs: Data monetization.
RELATED CONTENT
-
TRW Multi-Axis Acceleration Sensors Developed
Admittedly, this appears to be nothing more than a plastic molded part with an inserted bolt-shaped metal component.
-
Choosing the Right Fasteners for Automotive
PennEngineering makes hundreds of different fasteners for the automotive industry with standard and custom products as well as automated assembly solutions. Discover how they’re used and how to select the right one. (Sponsored Content)
-
On Electric Pickups, Flying Taxis, and Auto Industry Transformation
Ford goes for vertical integration, DENSO and Honeywell take to the skies, how suppliers feel about their customers, how vehicle customers feel about shopping, and insights from a software exec
