New VW Campaign Highlights Autonomous Tech
Volkswagen AG is launching a new advertising campaign to showcase its various driver-assist systems to be marketed under the carmaker’s new IQ.Drive brand.
#hybrid
Volkswagen AG is launching a new advertising campaign to showcase its various driver-assist systems to be marketed under the carmaker’s new IQ.Drive brand.
Television commercials will be launched later this week in Germany, with other European markets to follow next year. The program also will include print and online ads, plus posters and other marketing tools.
The IQ.Drive brand includes currently available driver-assist technologies such as parking assist, lane-keeping assist and automatic emergency braking. The first vehicles using the marketing campaign will arrive in European dealerships next month.
The brand also will be used for next-generation products that enable fully autonomous driving and remote parking. VW worked with Hamburg, Germany-based agency Grabarz & Partner to develop the campaign.
The first commercial features VW’s ID.Vizzion1 concept electric car (above) that includes a host of advanced-driver-assist systems. After riding in the vehicle, a boy concludes that autonomous vehicles can be stylish and fun to drive.
RELATED CONTENT
-
Report Predicts Limited Impact of Autonomous Tech on Professional Drivers
A new study says autonomous vehicles will displace some taxi drivers but have only a modest impact on the number of truck driver jobs over the next 10 years.
-
On Audi's Paint Colors, the Lexus ES 250, and a Lambo Tractor
From pitching a startup idea to BMW to how ZF is developing and using ADAS tech to a review of the Lexus ES 250 AWD to special info about additive at Toyota R&D. And lots in between.
-
Rage Against the Machine
There have been more than 20 reported attacks against Waymo’s self-driving fleet in Chandler, Ariz., since the company began testing the technology on public roads there two years ago.