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Daimler’s MyTaxi Merges with Rival Hailo

Daimler AG is merging its 7-year-old mytaxi service with U.K.

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Daimler AG is merging its 7-year-old MyTaxi service with U.K. Rival Hailo Network Ltd. in an all-share deal that will create the largest taxi-hailing service in Europe.

Daimler will own 60% of the new entity, which will retain the MyTaxi brand but be headed by Hailo CEO Andrew Pinnington. The combined companies will be headquartered at the current MyTaxi office in Hamburg, Germany.

Unlike services such as Uber, which use independent drivers, Hailo and MyTaxi connect users with conventionally licensed taxi drivers through a smartphone app. Merging the two companies create a provider with access to 100,000 cabs in more than 50 cities in nine European countries. The two services say they handle a combined 70 million passengers.

Hailo operates in England, Ireland and Spain. MyTaxi offers service in more than 40 cities in Austria, Germany, Italy, Poland, Portugal, Spain, Sweden, Switzerland and the U.S.

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