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Baidu Touts AI in Race for Self-Driving Cars

China search engine giant Baidu Inc. says a combination of artificial intelligence (AI) and its experience in machine learning and mapping will give it an edge against other developers of self-driving cars.

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China search engine giant Baidu Inc. says a combination of artificial intelligence (AI) and its experience in machine learning and mapping will give it an edge against other developers of self-driving cars.

Baidu Chief Financial Officer Jennifer Li reiterates to a Bloomberg Markets conference in Hong Kong that the company expects to have self-driving cars on the road in China by 2018 and reach mass-production levels by 2020.

The company has been cleared to test such technologies in California. But Li says Baidu will focus on applications for China, where driving conditions are more challenging than in developed markets.

Bloomberg points out that Baidu is counting on AI’s role in autonomous vehicles to help revive revenue growth. In July the company warned of a slowdown this year after the Chinese government imposed a limit on the number of ads that may appear on each page of a website.

The company hasn’t publicly articulated a business plan for AI. And Li concedes that without one, AI is simply a technology with no real business value.

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