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AT&T Streams Ahead with Connected Car Services
AT&T Inc. plans to add exclusive content, including unique games and videos that can be streamed onto smartphones and other mobile electronic devices, to its Drive connected-car platform later this year.
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AT&T Inc. plans to add exclusive content, including unique games and videos that can be streamed onto smartphones and other mobile electronic devices, to its Drive connected-car platform later this year.
Using the company's wi-fi hotspot connection, motorists would be able to access customized programs and content tailored to owner demographics for specific cars and trucks as well as such subscription services as Netflix.
AT&T, which launched Drive in early 2014, has agreements with Audi, Ford, General Motors and Volvo in the U.S. The service combines AT&T's own high-speed wireless system with a variety of third-party applications for news, weather, music and location-based services such as parking spot finders.
Chris Penrose, AT&T's senior vice president of emerging devices, tells Reuters the company is now working on an automotive portal for users to access paid and free content, including service updates for their vehicles. He says AT&T is evaluating various options for the service, including revenue sharing and sponsored advertising with automakers, content providers and retail partners.
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