Mexican Media Brands
Ensure Your Content Strategy is Heading in the Right Direction
What would your marketing team do if you crashed on a desert island? With no compass, map, or GPS, and no way to know how to find kindling, shelter, or water, you’d be lost. Is your content team on the right path? How do you know when your content team is off the mark? Your content might look sharp and read well, and have racked up LinkedIn likes and other social media attention. But, how do you know if your content is heading in the right direction? Here are four steps to ensure your content strategy is on target.
Share
RELATED CONTENT
-
Embracing Career Change
After 16.3 years, Derek Korn had become Modern Machine Shop’s Executive Editor, Technical Director of the brand’s Top Shops benchmarking program and creator of the annual Editors’ Walking Club. His plan was to continue with the magazine until retirement. But the editor-in-chief of sister publication Production Machining announced that he was retiring. The company asked if Derek would be open to moving to Production Machining. For him, it was a matter of choosing comfort with a brand he was familiar with or changing to lead a new one. He not only chose to change, but to embrace it.
-
49 Years at Plastics Technology, and How I Lived to Tell About It
I didn’t know it then, but a couple of lucky chances landed me a career at a single magazine. But there’s more to a satisfying work life than just work.
-
I’m A Puzzle Guy
Looking back, Mark Albert now recognizes that some of his most satisfying moments as an editor revolved around the puzzle-solving aspects of writing an article. Putting an article together was much like the process of solving a puzzle, assembling a model kit, figuring out how to make something work or fixing it if it didn’t.