Mexican Media Brands
Autos, Autocrats & Other Observations
Charlie Hughes—who has worked for a number of OEMs, including as CEO of Land Rover in North America, and as president and CEO of Mazda North America, who is currently head of Brand Rules, a consultancy on branding—thinks that the auto companies that are gaining the most traction and momentum are those that are, in effect, run by. . .autocrats.
#hybrid #marketing
.jpg;width=70;height=70;mode=crop)
Share
Charlie Hughes—who has worked for a number of OEMs, including as CEO of Land Rover in North America, and as president and CEO of Mazda North America, who is currently head of Brand Rules, a consultancy on branding—thinks that the auto companies that are gaining the most traction and momentum are those that are, in effect, run by. . .autocrats.
.jpg)
Sergio Marchionne of Chrysler/Fiat
Marchionne. Ghosn. Chung. Chrysler. Nissan. Hyundai.
Men who have a specific vision of what they want to achieve. Those who work for them know that there is no getting around that. If the exec says X, then X it is.
Companies that lack this clarity of purpose, well, they’re simply not going to perform as well.
Hughes shares some of his insights and experience along with Peter DeLorenzo of Autoextremist.com, Frank Marcus of Motor Trend, John McElroy of Autoline, and your autofieldblogger in this edition of “Autoline After Hours.”
In addition to Hughes on branding, the other four engage in a wide-ranging, spirited discussion ranging from NASCAR to Tesla, from the Volkswagen X1 to the Chevrolet SS.
RELATED CONTENT
-
Choosing the Right Fasteners for Automotive
PennEngineering makes hundreds of different fasteners for the automotive industry with standard and custom products as well as automated assembly solutions. Discover how they’re used and how to select the right one. (Sponsored Content)
-
Increasing Use of Structural Adhesives in Automotive
Can you glue a car together? Frank Billotto of DuPont Transportation & Industrial discusses the major role structural adhesives can play in vehicle assembly.
-
GM Develops a New Electrical Platform
GM engineers create a better electrical architecture that can handle the ever-increasing needs of vehicle systems
