Mexican Media Brands
ZF Buys Imaging Specialist
ZF Friedrichshafen AG is acquiring 90% of Simi Reality Motion Systems GmbH, a German developer of imaging software that ZF plans to integrate with its occupant restraint systems.
Share
ZF Friedrichshafen AG is acquiring 90% of Simi Reality Motion Systems GmbH, a German developer of imaging software that ZF plans to integrate with its occupant restraint systems. Terms weren’t disclosed.
Founded in 1992, Simi Reality uses high-speed cameras to detect, monitor and analyze human movements. The company initially focused on systems for medicine and sports applications, but it has since expanded into automotive, entertainment and industrial markets.
Simi Reality’s imaging technology will help identify an occupant’s location within a vehicle. This will enable ZF to tailor airbag deployment to a passenger’s position, which the supplier notes will become increasingly important as seating positions change in vehicles that drive themselves.
Simi Reality currently has about 35 employees, most of whom are software engineers. Founder Andreas Russ is retiring in conjunction with the ZF acquisition. His sons Pascal and Philipp will head the business under ZF’s control.
RELATED CONTENT
-
on lots of electric trucks. . .Grand Highlander. . .atomically analyzing additive. . .geometric designs. . .Dodge Hornet. . .
EVs slowdown. . .Ram’s latest in electricity. . .the Grand Highlander is. . .additive at the atomic level. . .advanced—and retro—designs. . .the Dodge Hornet. . .Rimac in reverse. . .
-
Multiple Choices for Light, High-Performance Chassis
How carbon fiber is utilized is as different as the vehicles on which it is used. From full carbon tubs to partial panels to welded steel tube sandwich structures, the only limitation is imagination.
-
On Electric Pickups, Flying Taxis, and Auto Industry Transformation
Ford goes for vertical integration, DENSO and Honeywell take to the skies, how suppliers feel about their customers, how vehicle customers feel about shopping, and insights from a software exec
