Mexican Media Brands
Waymo, Safety Groups Launch Ads to Tout Driverless Cars
Alphabet Inc.’s Waymo autonomous-driving unit and a trio of safety organizations are launching a “Let’s Talk Self-Driving” ad blitz to promote the safety benefits of robotic cars.
#regulations
Share
Alphabet Inc.’s Waymo autonomous-driving unit and a trio of safety organizations are launching a “Let’s Talk Self-Driving” ad blitz to promote the safety benefits of robotic cars.
The campaign will include digital, billboard, radio and fuel pump advertising spots. Among the messages: A world full of autonomous cars would eliminate most drunk driving fatalities and give the blind greater access to personal mobility.
Joining Waymo in the promotion are the National Safety Council, Mothers Against Drunk Driving and the Federation for Blind Children. The campaign began today in Arizona, where Waymo currently is testing self-driving car technology on pubic roads.
Multiple surveys find consumers intrigued by the idea of robotic cars but wary about trusting them with complete control. Waymo CEO John Krafcik says the campaign will attempt to show how technology can help solve some of driving’s biggest safety challenges.
RELATED CONTENT
-
China Targets 7 Million Annual NEV Sales by 2025
The Chinese government is targeting annual sales of electric and plug-in cars at 7 million units by 2025—nine times last year’s volume.
-
Rage Against the Machine
There have been more than 20 reported attacks against Waymo’s self-driving fleet in Chandler, Ariz., since the company began testing the technology on public roads there two years ago.
-
Daimler Cleared to Test Advanced Robotic Cars on Beijing Roads
Daimler AG has become the first foreign carmaker to win permission to test advanced self-driving vehicles on public roads in Beijing.
