Mexican Media Brands
Toyota Expects Price Parity on Fuel Cell Cars by 2029
Toyota Motor Corp. predicts fuel cell-powered cars will cost no more than hybrids within 10 years.
#hybrid
Share
Toyota Motor Corp. predicts fuel cell-powered cars will cost no more than hybrids within 10 years.
Matt Harrison, who heads Toyota’s sales and marketing in Europe, tells a conference that the goal will be achieved by the time Toyota rolls out its third-generation fuel cell system, Automotive News Europe reports.
The company’s first-generation Mirai fuel cell sedan (pictured) retails in Japan for about 7.2 million yen ($65,300). Toyota assumes a base price of $59,400 in the U.S., where it offers three-year leases for the car at $350 per month.
Harrison didn’t indicate how the price of fuel cell technology would drop. But analysts say price is heavily influenced by the amount of platinum required. One consultant tells ANE the next-generation Toyota design will probably slash platinum use by two-thirds.
RELATED CONTENT
-
On Zeekr, the Price of EVs, and Lighting Design
About Zeekr, failure, the price of EVs, lighting design, and the exceedingly attractive Karma
-
On Electric Pickups, Flying Taxis, and Auto Industry Transformation
Ford goes for vertical integration, DENSO and Honeywell take to the skies, how suppliers feel about their customers, how vehicle customers feel about shopping, and insights from a software exec
-
Aluminum Sheet for EV Battery Enclosure
As the number of electric vehicles (EVs) is about to increase almost exponentially, aluminum supplier Novelis is preparing to provide customers with protective solutions
