Mexican Media Brands
Tata to Shrink Lineup, Boost Quality Image
Karl Slym, new managing director of Tata Motors Ltd., tells Bloomberg News he intends to kill unspecified models and add variants of the company's most popular SUVs.
Share
Karl Slym, new managing director of Tata Motors Ltd., tells Bloomberg News he intends to kill unspecified models and add variants of the company's most popular SUVs.
Slym, who joined the Mumbai-based automaker from General Motors Co.'s China unit on Oct. 1, needs to rebuild Tata's sagging sales. He says he also will devote attention to changing consumer perceptions of the quality of Tata vehicles.
Analysts say the company's quality problems go beyond perception. Several key models rank below average on J.D. Power and Associates' annual initial quality study for autos in India. Some of Tata's new SUVs also haven't sparked the interest of Indian consumers, analysts note.
RELATED CONTENT
-
Increasing Use of Structural Adhesives in Automotive
Can you glue a car together? Frank Billotto of DuPont Transportation & Industrial discusses the major role structural adhesives can play in vehicle assembly.
-
on lots of electric trucks. . .Grand Highlander. . .atomically analyzing additive. . .geometric designs. . .Dodge Hornet. . .
EVs slowdown. . .Ram’s latest in electricity. . .the Grand Highlander is. . .additive at the atomic level. . .advanced—and retro—designs. . .the Dodge Hornet. . .Rimac in reverse. . .
-
Multiple Choices for Light, High-Performance Chassis
How carbon fiber is utilized is as different as the vehicles on which it is used. From full carbon tubs to partial panels to welded steel tube sandwich structures, the only limitation is imagination.
