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PSA Teams with IBM on Connected Car Services
PSA Peugeot Citroen and IBM Corp. are partnering to develop a range of connected services for owners of the French carmaker's vehicles.
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PSA Peugeot Citroen and IBM Corp. are partnering to develop a range of connected services for owners of the French carmaker's vehicles.
The companies offer few specifics and no timetable for their work. But they say their aim is to develop services that can be tailored to be relevant and useful to each customer in real time.
They will do so by tapping IBM's "big data" capabilities to integrate massive amounts of data from vehicles, mobile phones and the infrastructure. They envision an array of unspecified new business-to-consumer and business-to-business applications.
Resulting services will be available to PSA customers directly through the vehicle, via mobile apps and in specially developed Web sites, according to the companies.
The PSA-IBM announcement comes as consultants Frost & Sullivan predict 60% of Europe and U.S. carmakers will adopt big-data strategies and connected-car services by the end of 2016. By 2020 the two markets will have a combined 35 million vehicles equipped to exchange data and receive "actionable insights" from service providers.
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