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PSA Plans U.S. Car-Sharing Scheme with Bollore
PSA Group and French car-share provider Bollore Group intends to offer a car-sharing service in Los Angeles and other cities, says CEO Carlos Tavares.
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PSA Group and French car-share provider Bollore Group intends to offer a car-sharing service in Los Angeles and other cities within the next three years says CEO Carlos Tavares. He did not provide other details.
The companies agreed a year ago to partner on electric vehicle production and car-sharing schemes in Europe. Bollore also tried separately last summer to launch BlueIndy, a care-share service in Indianapolis with 1,000 EVs, but faltered on funding problems.
The new stand-alone service, likely to operate under its own brand name, would compete with such car-hailing services as Gett, Lyft and Uber. Tavares says the intention is to make the company, regardless of its brand, become a consumer’s “life-long mobility partner.”
Tavares says it’s critical for PSA to delve into alternatives to traditional car ownerships to avoid being reduced to a maker of transportation hardware. He predicts the company will generate €300 million ($337 million) in revenue annually from mobility services by 2021.
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