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Mueller Says VW Overhaul Could Take 3 Years
Volkswagen Group’s effort to overcome its diesel scandals, overhaul its bureaucratic culture and update its brand strategies will “certainly” take 2-3 years, says CEO Matthias Mueller.
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Volkswagen Group’s effort to overcome its diesel scandals, overhaul its bureaucratic culture and update its brand strategies will “certainly” take 2-3 years, says CEO Matthias Mueller.
He adds in an interview with Wirtschaftswoche magazine that the job “is no child’s play.”
Mueller says his aim is to bolster VW’s profitability. He adds that the company’s single-minded quest under previous CEO Martin Winterkorn to set ever-higher sales records “makes little sense.” Winterkorn’s efforts doubled group sales but resulted in significant inefficiencies for the VW brand that have hurt margins.
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