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Mercedes Picks Two Cities for U.S. Subscription Test
In June, Daimler AG’s Mercedes-Benz unit will begin testing a vehicle subscription service in the U.S. through dealerships in Nashville, Tenn., and Philadelphia, Pa.
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In June, Daimler AG’s Mercedes-Benz unit will begin testing a vehicle subscription service in the U.S. through dealerships in Nashville, Tenn., and Philadelphia, Pa.
Called Mercedes-Benz Collection, the plan gives customers unlimited access to multiple models ranging from sports cars and sedans to wagons and SUVs. Users pay a fixed monthly fee that covers use of the vehicles, insurance, maintenance and roadside assistance. Program details will be announced later.
Mercedes joins a growing array of luxury brands that are assessing consumer interest in being able to switch vehicles depending on need rather than owning a single car for all purposes. BMW, Cadillac, Lincoln, Porsche and Volvo also are testing the concept in the U.S.
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