Mercedes Debuts EV Sub-Brand with Crossover Concept

Daimler AG’s Mercedes-Benz unit previewed its new EQ sub-brand for electric vehicles with a concept crossover vehicle this week at the Paris auto show.

Dubbed the Generation EQ, the concept model is built on a modular platform made of high-strength steel, aluminum and carbon fiber reinforced plastic. Mercedes says the architecture, which is expected to eventually carry everything from crossovers and wagons to coupes, sedans and convertibles, is scalable in terms of wheelbase, track width, battery size and motor configuration.

Mercedes plans to introduce at least 10 EVs based on the chassis—accounting for as much as 25% of its global sales—by 2025.

The EV offensive will start with a production version of the Generation EQ concept by the end of the decade, Daimler CEO Dieter Zetsche tells reporters. He vows that the vehicle will be priced comparably to a “reasonably equipped” Mercedes GLC.

The concept is powered by a pair of electric motors and a 70-kWh lithium-ion battery pack sourced from Daimler’s Deutsche Accumotive subsidiary. The combination can generate 402 hp and 516 lb-ft of torque, and propel the vehicle from zero to 62 mph in less than five seconds.

The battery, which is mounted within the vehicle’s floor, provides an estimated driving range of 310 miles on the European driving cycle. A fast-charging system can replenish the battery to about one-fifth its capacity within just five minutes, according to the carmaker.

In addition to its all-electric powertrain, the Generation EQ also features Mercedes’ latest automated driving and connected vehicle technologies. This includes next-generation digital maps that are a key enabler for fully autonomous driving. The map technology, which comes from Daimler’s Here joint venture with Audi and BMW, provides a precise representation of upcoming road conditions and can pinpoint a vehicle’s position within a lane.

The all-new interior is highlighted by a 24-inch instrument cluster display. The customizable thin-film-transistor system allows for flexible high-definition graphics, including buildings and other mapped infrastructure images.

Described as “electro aesthetic,” the clean exterior design replaces traditional side mirrors and door handles with rearview cameras and automated apps. Other aerodynamic features include integrated windshield wipers and an optimized wheel spoke design.