Mexican Media Brands
Lexus Tests Fixed-Price Retailing
Toyota Motor Corp.'s Lexus luxury unit is testing a scheme in the U.S. that offers customers no-haggle prices on its vehicles.
Share
Toyota Motor Corp.'s Lexus luxury unit is testing a scheme in the U.S. that offers customers no-haggle prices on its vehicles.
Jeff Bracken, U.S. general sales manager of the brand, tells attendees at this week's Management Briefing Seminars in Traverse City, Mich., that Lexus is trying out the idea at a dozen of its 236 dealers in the U.S.
Set-price selling isn't a new idea. The most notable use of the approach was General Motors Co.'s now-defunct Saturn brand. Automotive News notes that other carmakers use the technique now on select models.
Bracken tells the MBS conference that haggle-free pricing will "elevate transaction transparency and customer care" for Lexus.
RELATED CONTENT
-
On Electric Pickups, Flying Taxis, and Auto Industry Transformation
Ford goes for vertical integration, DENSO and Honeywell take to the skies, how suppliers feel about their customers, how vehicle customers feel about shopping, and insights from a software exec
-
Multiple Choices for Light, High-Performance Chassis
How carbon fiber is utilized is as different as the vehicles on which it is used. From full carbon tubs to partial panels to welded steel tube sandwich structures, the only limitation is imagination.
-
On Zeekr, the Price of EVs, and Lighting Design
About Zeekr, failure, the price of EVs, lighting design, and the exceedingly attractive Karma
