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Jaguar Cuts Production as Diesel Demand Wanes
Jaguar Land Rover Ltd. says it will reduce operations at its Castle Bromwich plant in England to three days per week to offset slumping demand for the Jaguar cars made there.
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Jaguar Land Rover Ltd. says it will reduce operations at its Castle Bromwich plant in England to three days per week to offset slumping demand for the Jaguar cars made there.
The cutback reflects shrinking demand for diesels, a global shift in consumer preferences from cars to crossover vehicles and worries among British consumers about the economic impact of U.K.’s exit from the European Union next spring.
The slowdown will begin in October and run to early December, according to the company. It says the adjustment will affect about 1,000 employees but won’t involve job reductions.
The Castle Bromwich facility builds the Jaguar F-Type sports car, XE midsize sedan (pictured), XF large sedan and wagon, and XJ sport sedan. But demand for those models have slumped roughly 25% this year, according to Automotive News Europe. The online newspaper notes that Jaguar’s E- and F-Pace crossovers now generate more than half the brand’s sales volume.
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