Mexican Media Brands
Enterprise Rental to Debut Vehicle Subscription Plan
Enterprise Holdings Inc. plans to launch a subscription-based pilot program next month in the U.S.
Share
Enterprise Holdings Inc. plans to launch a subscription-based pilot program next month in the U.S.
Subscribers can choose among plans in six vehicle classes covering 20 makes and models. Classes range from pickup trucks and SUV/crossovers to fullsize and premium cars.
Members can swap vehicles within their plan four times per month. A flat monthly fee covers registration, insurance, routine maintenance, roadside assistance and satellite radio. Pricing rates weren’t disclosed.
Initially, the service will be limited to three unnamed states. A national rollout is due later. Between its namesake brand and Alamo and National chains, Enterprise has 5,800 locations across the U.S.
Carmakers and dealerships have been testing subscription plans for several years with varying levels of success. Ford Motor Co.’s Lincoln brand is in the process of revamping its program after limited consumer interest.
RELATED CONTENT
-
Choosing the Right Fasteners for Automotive
PennEngineering makes hundreds of different fasteners for the automotive industry with standard and custom products as well as automated assembly solutions. Discover how they’re used and how to select the right one. (Sponsored Content)
-
On Automotive: An All Electric Edition
A look at electric vehicle-related developments, from new products to recycling old batteries.
-
GM Develops a New Electrical Platform
GM engineers create a better electrical architecture that can handle the ever-increasing needs of vehicle systems
