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BMW Seeks More Partners in Mobility Venture
BMW CEO Oliver Zipse says his company and partner Daimler AG are eager for more partners and brands to join their Jurbey joint mobility services business.
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BMW CEO Oliver Zipse says his company and partner Daimler AG are eager for more partners and brands to join their Jurbey joint mobility services business.
The two companies merged their ride-hailing, car-sharing and other services in February in the 50:50 joint venture. The company boasts more than 20,000 car-sharing vehicles and 140,000 ride-hailing service drivers.
BMW and Daimler say they are investing more than €1 billion ($1.1 billion) in Jurbey. Zipse, noting the “great future potential” for the business, tells the Frankfurter Allgemeine Sonntag that the partners are looking for collaborators and investors in their business. He points out that customers prefer a service that offers a wide choice across several brands and model styles.
The two companies also signed a long-term agreement to collaborate on advanced driver-assist and Level 4 self-driving technologies. They expect Jurbey will eventually introduce self-driving vehicles to its fleets.
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