Mexican Media Brands
Try These YouTube Video Tips and Watch Results Improve (or Not)
If you’re not getting the results you want from your videos, you need to start experimenting somewhere. So stop creating and promoting videos the way you’ve been doing it unless you’re happy with your results.
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Tim Schmoyer, founder of Video Creators, has a list of principles that starts with the reminder to know your audience. And there’s one thing that’s particularly important to know about your viewers. They’re all people. That seems obvious. But sometimes marketers forget this. When an audience member asked Tim whether his approach changes for B2B video versus B2C, he said it doesn’t. Here’s why: “You’re not targeting a corporation. You’re still targeting a person at the corporation who has a problem they’re trying to solve.” Read more
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Securing Career at Gardner Business Media—A Dream Come True
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Marketing Mistakes Could Be Fatal to Manufacturing Companies
Although the economic fallout of the COVID-19 pandemic is hitting service and travel industries the hardest, B2B manufacturers and industrial companies are not immune. And just as human patients with underlying issues are more susceptible to the pandemic, so are B2B companies with underlying financial, organizational and marketing issues. It’s time to acknowledge the marketing issues you have and get in front of them. Turn underlying B2B marketing problems into bonafide marketing differentiators. Here are four underlying marketing issues that could prove catastrophic to B2B manufacturers.