Mexican Media Brands
YouTube Marketing: What Marketers Need to Know
Looking for tips to generate leads and sales on YouTube? To explore YouTube for marketing, listen to this interview with Nick Nimmin on the Social Media Marketing Podcast. You’ll learn why you should consider YouTube over Facebook and discover a system for generating leads and sales with value-based videos on YouTube.
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Marketing Mistakes Could Be Fatal to Manufacturing Companies
Although the economic fallout of the COVID-19 pandemic is hitting service and travel industries the hardest, B2B manufacturers and industrial companies are not immune. And just as human patients with underlying issues are more susceptible to the pandemic, so are B2B companies with underlying financial, organizational and marketing issues. It’s time to acknowledge the marketing issues you have and get in front of them. Turn underlying B2B marketing problems into bonafide marketing differentiators. Here are four underlying marketing issues that could prove catastrophic to B2B manufacturers.
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Gardner Business Media Survey Helps Manufacturing Marketers Better Reach Buyers with New Data and Insights on Industrial Buying
The Gardner Business Media Industrial Buying Influence (IBI) 2020 examines behaviors and influencers impacting the industrial manufacturing technology purchase process. The series offers a comprehensive analysis of how media and marketing impact the industrial buying cycle in discrete parts manufacturing. Specifically, the pace and the process by which buying teams evaluate, research and decide on purchases; and, the media types and messaging strategies that inform each stage of that purchase process. Results include observations and raw data investigating primary trends in B2B industrial marketing and media usage.
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6 Steps for a Strong Social Media Strategy
A dedicated social media strategy may seem nonessential to many marketers. But some of the largest and most well-known brands have demonstrated success by using social media to listen, share and engage with their audiences. If you’re looking to build an effective social media strategy, the following steps can help your brand find success.