Published

Create Effective Show Communication for Your Hybrid Event

You may be considering a Hybrid Event, which involves a new digital experience for a select audience of exhibitors and attendees. Here are a few ways to enhance your communication to all your customers.

Share

 
stock photo
As the world begins to start turning and the event industry reopens, shows will likely look slightly different, so the way you communicate with exhibitors and attendees should change as well. You may be considering a Hybrid Event, which involves a new digital experience for a select audience of exhibitors and attendees. Here are a few ways to enhance your communication to all your customers. Read more

RELATED CONTENT

  • How Social Media Increases Brand Awareness

    Social media has proven to be a key factor in creating brand awareness. This is because social media is a great platform for brands to maintain customer relationships, while also having the opportunity to be found by new leads. In fact, a lot of people learn about new brands because it was mentioned by a friend on social media. Let’s cover a few ways social media is used to build brand awareness.

  • Gardner Business Media Survey Helps Manufacturing Marketers Better Reach Buyers with New Data and Insights on Industrial Buying

    The Gardner Business Media Industrial Buying Influence (IBI) 2020 examines behaviors and influencers impacting the industrial manufacturing technology purchase process. The series offers a comprehensive analysis of how media and marketing impact the industrial buying cycle in discrete parts manufacturing. Specifically, the pace and the process by which buying teams evaluate, research and decide on purchases; and, the media types and messaging strategies that inform each stage of that purchase process. Results include observations and raw data investigating primary trends in B2B industrial marketing and media usage.

  • Gardner’s Industry Buying Influence Study 2022: Behavioral Considerations for Marketers

    Planning with an eye toward current buyer behavior is key to keeping current and enhancing opportunities for success.

Gardner Business Media - Strategic Business Solutions