Mexican Media Brands
How to Write a B2B Marketing Email That Works
B2B copywriter David McGuire shares four tips to help stand out in a crowded inbox. He tries to stick to these four key principles when writing emails.
#brandbuilding #leadgeneration
Share
Ultimately, any set of email guidelines and best practices (yes, even these ones) will only get you so far. It’s really down to you to think about your reader, their context, and what they would really like to see landing in their inbox – so you can become someone they actually want to hear from. Read more
RELATED CONTENT
-
How Best-Practice Segmentation Delivers Faster and More Profitable Growth
There are many approaches to customer and market segmentation. The best method will depend on the business and its goals. This article explores 4 approaches to segmentation, 5 steps to create a successful customer segmentation model, 3 key data considerations, and 5 segmentation best practices. Note: Anyone in the Gardner community who uses GW17Lucky will receive a 17% discount on The Market and Customer Segmentation Workbook. It will only be good for this workbook and will be effective from February 20th through St. Patrick’s Day, March 17th, midnight central time. It will automatically expire at that time.
-
Finding Opportunities in the Chaos
2020 has been a disruptive year, but one that will likely contribute to greater 3D printing adoption and more sustainable manufacturing. Stephanie Hendrixson, Senior Editor for Additive Manufacturing and Co-Host of The Cool Parts Show, writes about accelerating trends in AM and staying flexible in the face of a pandemic.
-
3 Major Trends in Manufacturing (And They All Begin with “A”)
Peter Zelinski, Editor-in-Chief of Additive Manufacturing and Modern Machine Shop, sees 3 big, major, long-term trends that continue to reshape manufacturing.