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The Future of Automotive Retailing
Car buyers in the U.S. want more control over the purchase process, and they want to use mobility and connectivity apps on their smartphones to get it, says Hanno Lorenzl, EY Americas Automotive Retail Leader.
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Car buyers in the U.S. want more control over the purchase process, and they want to use mobility and connectivity apps on their smartphones to get it, says Hanno Lorenzl, EY Americas Automotive Retail Leader.
Lorenzl says tomorrow’s shoppers will arrive at a dealership with their research done and minds made up about what to buy. He predicts the dealer’s role will shift to supporting the customer over the lifecycle of vehicle ownership, including such options to traditional ownership as car sharing.
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