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Telematics Services Could Surpass $7 Billion by 2019
Worldwide demand for in-car telematic services is likely to grow from roughly $2 billion today to $5 billion in five years and could reach $7.3 billion by then, Strategy Analytics Inc. predicts.
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Worldwide demand for in-car telematic services is likely to grow from roughly $2 billion today to $5 billion in five years and could reach $7.3 billion by then, Strategy Analytics Inc. predicts.
But the Boston-based company's 48-page report, Monetizing Telematics Service Revenues, cautions that actual subscription revenue per customer for such services will steadily fall over the same period.
The analysis says subscriptions act as a barrier to other possible benefits of telematic services. It opines that manufacturers could realize far larger benefits by using their telematic capabilities to cut software-related recall costs and build customer retention and aftersales.
The study reviews current strategies of 11 carmakers and the role of seven carrier-driven strategies.
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