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Extra, Extra: Volvo Launches XC40 Subscription Plan

Volvo Cars Corp. is launching its Care by Volvo subscription service in Europe and the U.S. with the all-new XC40 compact crossover vehicle.

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Volvo Cars Corp. is launching its Care by Volvo subscription service in Europe and the U.S. with the all-new XC40 compact crossover vehicle.

The two-year plan costs $600 per month, not including taxes and registration costs. No down payment is required. The charge for the all-wheel-drive Momentum package covers insurance, maintenance, concierge services and a 15,000-mile annual allowance.

The higher-end R Design sport package costs $700 per month. Subscribers have the option of switching from one model to the other at the one-year point.

For traditional buyers, the awd XC40 T5 Momentum model will start in the U.S. at just over $35,000. The front-drive T4 model saves $2,000.

Cadillac and Porsche also launched subscription services this year. Those plans are much more expensive than Volvo’s and allow participants to swap several models. Cadillac’s The Book Service cost $1,800 a month. Porsche Passport starts at $2,000 a month.

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