Mexican Media Brands
Rivian Targets Mid-2021 Launch
Pilot production begins at former Mitsubishi plant
#marketing
Share
In April, Plymouth, Mich.-based Rivian Automotive pushed back launch plans for its upcoming electric trucks from late this year to early 2021 due to delays related to the coronavirus lockdown.
Rivian R1S (left) and R1T (right). (Image: Rivian)
This week the startup began pilot production at the former Mitsubishi Motors plant in Normal, Ill. And the company has announced updated delivery targets for its R1T pickup and R1S SUV, which are now due in about one year.
Summer 2021 Intros
The R1T pickup will hit the streets first, with a June 2021 target. It will be followed two months later by the R1S SUV.
Both models will be built on Rivian’s skateboard chassis, which also will carry the electric vans the carmaker will build for Amazon. That program is due to start next year too.
The Rivian trucks have an estimated range of more than 400 miles per charge with their most powerful battery configuration. More information about the vehicles will be released later this year.
What’s Next?
Expect a steady dose of photos, product specs, plant information and other news over the next year.
Rivian is not only is competing with Tesla, other startups and traditional OEMs on the product front as a wave of electric trucks are due to arrive over the next two years. It also is vying to build enthusiasm with potential customers and investors.
The latter hasn’t been a problem for Rivian, even with the recent delays. Earlier this month it landed another $2.5 billion to bring its total to more than $5 billion, with Amazon, Ford, Cox Automotive and several private equity companies on board.
But it isn’t all good news. On June 22, Tesla filed a lawsuit against Rivian, alleging the startup poached employees and stole trade secrets. Rivian denies the charges.
You can count on plenty more excitement over the next year.
RELATED CONTENT
-
Revolutionary Hydrogen Storage Tank Design Could Propel H2 Deployment
Rather than storing hydrogen in a large cylindrical tank, Noble Gas has developed a conformal system
-
On Military Trucks, Euro Car Sales, Mazda Drops and More
Did you know Mack is making military dump trucks from commercial vehicles or that Ford tied with Daimler in Euro vehicle sales or the Mazda6 is soon to be a thing of the past or Alexa can be more readily integrated or about Honda’s new EV strategy? All that and more are found here.
-
Special Report: Toyota & Issues Electric
Although Toyota’s focus on hybrid powertrains at the seeming expense of the development of a portfolio of full battery electric vehicles (BEVs) for the market could cause some concern among those of an environmental orientation, in that Toyota doesn’t seem to be sufficiently supportive of the environment, in their estimation. Here’s something that could cause a reconsideration of that point of view.
