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JLR to Proceed with Diesel Introductions in U.S.
Jaguar Land Rover Ltd. says plans to introduce diesel options in the U.S. for most of its Jaguar and Land Rover vehicles by the end of 2017 remain on schedule in spite of Volkswagen AG's diesel emission cheating scandal.
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Jaguar Land Rover Ltd. says plans to introduce diesel options in the U.S. for most of its Jaguar and Land Rover vehicles by the end of 2017 remain on schedule in spite of Volkswagen AG's diesel emission cheating scandal.
Diesel marketers have been worried that bad publicity about VW's 4-cylinder diesels will hurt demand for diesels in general. But Joe Eberhardt, CEO of the company's North American operations, tells reporters at an Automotive Press Assn. luncheon in Detroit the company believes its customers will recognize the fuel economy advantage of diesel power.
JLR debuted its first U.S. diesel in September as an option in the Ranger Rover and Range Rover Sport SUVs. Eberhardt predicts diesels eventually will account for 15%-20% of the company's sales in America. The option costs about $1,500 (€1,300) more than the standard V-6 gasoline engine.
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