Harley-Davidson’s Profit Slips as Sales Slow
Harley-Davidson Inc.'s net income dropped 12% to $752 million in 2015, dragged down by a 1% drop in unit sales and a 4% dip in revenue.
#economics
Harley-Davidson Inc.'s net income dropped 12% to $752 million in 2015, dragged down by a 1% drop in unit sales and a 4% dip in revenue.
The Milwaukee, Wisc.-based motorcycle maker delivered 264,600 bikes last year compared with 268,000 in 2014. Volumes were down in all major markets except Asia, where sales climbed 7%.
Net earnings in October-December plunged to $42 million from $75 million a year earlier. Revenue for the quarter slipped 2% to $1.2 billion, and unit sales declined 1% to 46,900 units in spite of an 8% jump to 8,800 units in Asia Pacific.
The company predicts it retail sales this year will grow 1%-3% to 269,000-274,000 bikes.
RELATED CONTENT
-
On Headlights, Tesla's Autopilot, VW's Electric Activities and More
Seeing better when driving at night, understanding the limits of “Autopilot,” Volkswagen’s electric activities, and more.
-
China and U.S. OEMs
When Ford announced its 3rd quarter earning on October 24, the official announcement said, in part, “Company revenue was up 3 percent year over year, with net income and company adjusted EBIT both down year over year, primarily driven by continued challenges in China.” The previous day, perhaps as a preemptive move to answer the question “If things are going poorly in China, what are you doing about it?, Ford announced that it was establishing Ford China as a stand-alone business unit.
-
Enterprise Edges into Self-Driving Car Market
U.S. rental car giant Enterprise Holdings Inc. is the latest company to venture into the world of self-driving vehicles.