Published

Germany’s Car Market Shrinks 3%

New-car registrations in Germany shrank 3% to 347,400 units in March, according to KBA, the country’s federal motor authority.
#economics

Share

New-car registrations in Germany shrank 3% to 347,400 units in March, according to KBA, the country’s federal motor authority.

Demand for diesels last month plummeted 25% year on year. Sales by the market’s major luxury brands fell, led by Mercedes-Benz (-5% to 29,600 units), BMW (-5% to 26,300 units) and Audi (-13% to 25,700).

Mass-market brands posting gains in March included Volkswagen (+3% to 64,500 vehicles), Skoda (+4% to 19,600), Hyundai (+11% to 11,700) and SEAT (+5% to 11,500).

But sales last month declined for the market’s other top sellers, comprising Ford (-1% to 26,900 vehicles), Opel (-23% to 21,100) and Renault (-16% to 12,800).

KBA says that in spite of March’s declines, overall car sales in Germany in January-March rose 4% to 878,600 units compared with the same period in 2017.

RELATED CONTENT

  • GM, Ford Evaluate Possible Economic Slump

    General Motors and Ford say they have bolstered their cash reserves in case the trade war between the U.S. and China triggers a global recession.

  • China and U.S. OEMs

    When Ford announced its 3rd quarter earning on October 24, the official announcement said, in part, “Company revenue was up 3 percent year over year, with net income and company adjusted EBIT both down year over year, primarily driven by continued challenges in China.” The previous day, perhaps as a preemptive move to answer the question “If things are going poorly in China, what are you doing about it?, Ford announced that it was establishing Ford China as a stand-alone business unit.

  • Ford’s $42 Billion Cash Cow

    F-Series pickups generate about 30% of the carmaker’s revenue. The tally is about twice as much as what McDonald’s pulls in.

Gardner Business Media - Strategic Business Solutions