Electric Hummer in the Works?

General Motors Co. may revive its rugged Hummer nameplate, which was killed in 2010, with an all-electric SUV, sources tell Bloomberg News.

The carmaker has conducted some initial design exercises that incorporate Hummer styling cues on future GMC models, according to the report.

If approved, such a vehicle likely would be part of the second phase of GM’s electrification rollout that will begin after 2023. The first wave of models, which will be built on the carmaker’s modular BEV3 architecture, is expected to focus on small and midsize cars and crossover vehicles.

An electric Hummer would help GM compete against electrified models from Fiat Chrysler Automobile’s Jeep unit, Land Rover off-roaders and new entrants such as Plymouth, Mich.-based Rivian Automotive. GM ended discussions with Rivian, which subsequently inked a deal with Ford, earlier this year.

While acknowledging that the company is looking at a variety of electrified options, GM President Mark Reuss downplays the potential for a Hummer EV. But he acknowledges that the company’s EV portfolio could eventually include a stylish off-road truck.

Earlier this year GM CEO Mary Barra confirmed that the company will eventually produce an all-electric pickup truck. A Cadillac-badged electric truck also is said to be in the works.