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Car Buyers Worry More About Styling Than Quality
As average vehicle quality improves, looks and image are becoming bigger factors in which vehicle to buy, according to the J.D.
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As average vehicle quality improves, looks and image are becoming bigger factors in which vehicle to buy, according to the J.D. Power and Associates 2013 Avoider Study.
The study polls would-be buyers about why they don't consider particular vehicles. One-third of this year's respondents say they would reject a model because of its exterior design, and 19% shun a vehicle because of its interior styling.
Power says 17% of car shoppers avoid a model because they don't like the image it conveys equal to the proportion deterred by the perception of poor quality.
The greater reliability of new vehicles has leveled the playing field, according to Power. The firm's studies show that the average number of problems per vehicle after three years of ownership shrank to 1.3 last year from 1.7 in 2009.
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