Mexican Media Brands
BMW to Open Public Test-Drive Facility in Korea
Next month BMW AG will open a consumer-oriented driving center in Incheon, South Korea, where visitors can try out its high-performance luxury cars.
Share
Next month BMW AG will open a consumer-oriented driving center in Incheon, South Korea, where visitors can try out its high-performance luxury cars.
The 240,000-sq meter (59-acre) facility includes test tracks, an off-road course, exhibits and a German restaurant. BMW estimates the center, which will be promoted as a family attraction, will attract 200,000 visitors per year.
Admission is free, but BMW will charge visitors who want to take a test drive. The Nikkei notes that the company already operates similar facilities in Germany and the U.S.
RELATED CONTENT
-
TRW Multi-Axis Acceleration Sensors Developed
Admittedly, this appears to be nothing more than a plastic molded part with an inserted bolt-shaped metal component.
-
GM Develops a New Electrical Platform
GM engineers create a better electrical architecture that can handle the ever-increasing needs of vehicle systems
-
On Electric Pickups, Flying Taxis, and Auto Industry Transformation
Ford goes for vertical integration, DENSO and Honeywell take to the skies, how suppliers feel about their customers, how vehicle customers feel about shopping, and insights from a software exec
