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BMW Hits Sales Target of 100,000 Electrified Vehicles
BMW AG reports it sold a record 100,000 plug-in hybrid and all-electric vehicles this year, up 60% from its total in 2016.
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BMW AG reports it sold a record 100,000 plug-in hybrid and all-electric vehicles this year, up 60% from its total in 2016.
The company has delivered more than 200,000 electrified vehicles since its first all-electric car, the i3, debuted four years ago. Demand for the i3 has grown slowly, but this year it jumped about 25% to 28,000 in January-November.
The popularity of BMW’s hybrid models also is accelerating. The company says 10% of its best-selling 3 Series sedans delivered in 2017 were electrified. Such powertrains also power 13% of the company’s 2 Series Active Tourer cars delivered this year. In Europe, 6% of the group’s sales are now electrified cars and crossover vehicles.
BMW boasts that it has captured 21% of the European market for plug-in hybrids and all-electrics—more than three times its share of the market for piston-powered vehicles. The company’s share of the global electrified-vehicle market has risen to 10%.
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